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AI video management system for jewellers and gold showrooms

Jewellers and gold showrooms.

Jewellery showrooms, sarafa and bullion shops, and silver and diamond counters. Iron switches on 6 packs with 58 ready-made AI use cases for jewellers and gold showrooms, so your cameras start working the day they are added.

58Use cases
6Packs
22Ready now
17Languages
16 use cases

Jewellery and high-value counters

Trays left with customers, covered faces, weapons, snatching, strongrooms, recce gangs and known offenders.

Footfall and live occupancy on a CCTV camera

Footfall and live occupancy

Visitors in and out, and how many are inside right now, for every store.

Know how many people walk in, every hour, in every store.
Ready
Counter or desk unattended on a CCTV camera

Counter or desk unattended

Billing, reception and service desks left without staff during open hours.

Ready
Cash drawer opened with no customer on a CCTV camera

Cash drawer opened with no customer

Drawer openings at billing counters when no customer is present.

Needs a connection
Camera offline, blocked, blurred on a CCTV camera

Camera offline, blocked, blurred

Cameras offline, covered, blurred, moved or with night vision failing.

Validating
Customer alone with trays out on a CCTV camera

Customer alone with trays out

A customer at a counter with trays or boxes out and no salesperson on the other side.

No tray is ever out without a salesperson watching it.
Validating
Helmet, mask or covered face at the door on a CCTV camera

Helmet, mask or covered face at the door

Someone walking in with a helmet, mask or face covered, so the guard can ask them politely before they reach a counter.

Validating
Weapons in the showroom on a CCTV camera

Weapons in the showroom

A knife, pistol or other weapon seen in the showroom or at the door, raised to the owner, guard and police at once.

A panic button that presses itself.
Validating
Grab and run from the counter on a CCTV camera

Grab and run from the counter

Someone snatching a chain, box or tray from a counter and running for the door.

Validating
Strongroom and locker room after hours on a CCTV camera

Strongroom and locker room after hours

Anyone at the strongroom, safe or locker room after the shop closes.

Ready
Recce outside the showroom on a CCTV camera

Recce outside the showroom

People hanging around the entrance or across the road for too long, the way a robbery gang scouts a shop.

Ready
Known offenders and gangs on a CCTV camera

Known offenders and gangs

Faces on a list shared by the jewellers' association or police, matched the moment they walk in.

Rolling out
Regular and big-ticket customers on a CCTV camera

Regular and big-ticket customers

Recognises regular and high-value customers at the door, so the owner can receive them personally.

Rolling out
Guard at the door on a CCTV camera

Guard at the door

The guard's post at the door left empty during opening hours.

Ready
Trace a suspect across cameras on a CCTV camera

Trace a suspect across cameras

Pilot: find one person by their clothes across every camera, from the door to the counter and back out.

Pilot
Cameras covered or turned on a CCTV camera

Cameras covered or turned

A showroom camera covered, sprayed or turned away, usually the first move in a planned theft.

Validating
Empty shop, nobody at the counter on a CCTV camera

Empty shop, nobody at the counter

The billing counter or cash drawer left with nobody on it while the shop is open.

See from your phone that someone is minding the shop.
Ready
8 use cases

Owner's remote watch

Shutter times, empty counters, cash, staff, back doors and night watch for owners who can't be in the shop.

Busy hours and daily trends on a CCTV camera

Busy hours and daily trends

Hour-by-hour and day-by-day patterns to plan staffing and shifts.

Ready
Delivery staff on a CCTV camera

Delivery staff

Spots delivery riders (Swiggy, Zomato, Blinkit, Zepto and others), with or without cartons, and keeps them out of customer counts.

New
Staff attendance and time inside on a CCTV camera

Staff attendance and time inside

Who came in, when, how long they stayed, and time away during the shift.

Rolling out
Opening and closing times on a CCTV camera

Opening and closing times

When each store actually opened and closed, against its schedule.

Rolling out
After-hours intrusion on a CCTV camera

After-hours intrusion

Anyone inside the store after closing, with the clip.

Ready
Back door and godown door left open on a CCTV camera

Back door and godown door left open

The back door, godown shutter or cold-room door left open after use or after hours.

Validating
Night watch on the shutter on a CCTV camera

Night watch on the shutter

Anyone at the shutter, or hanging around the shop front, after it is closed for the night.

Ready
Trial room overstay on a CCTV camera

Trial room overstay

Someone in a trial room far longer than usual, often a sign of tags being cut. Watches the corridor only, never inside.

Ready
6 use cases

Traffic and footfall

Who comes in, when, where they go and how long they stay.

Footfall without staff on a CCTV camera

Footfall without staff

Customer counts with employees and salespeople removed, using enrolled staff faces.

Rolling out
Compare stores and branches on a CCTV camera

Compare stores and branches

Footfall, waiting, alerts and staffing side by side, adjusted for traffic.

New
Floor heatmaps on a CCTV camera

Floor heatmaps

Where shoppers walk and stop on each floor.

Validating
Zone visits and dwell on a CCTV camera

Zone visits and dwell

Visits and time spent at displays, categories and promotions.

Validating
Gender and age split on a CCTV camera

Gender and age split

Who your visitors are, by gender and age band, without storing faces.

Rolling out
Groups, couples, solo on a CCTV camera

Groups, couples, solo

How visitors arrive: alone, as couples, families or groups.

New
17 use cases

Perimeter and intrusion security

Walls, fences, rooftops, doors, guard posts and staff-only areas.

Restricted area intrusion on a CCTV camera

Restricted area intrusion

Entry into stockrooms, cash offices, server rooms and staff-only areas.

Ready
Intrusion with face recognition on a CCTV camera

Intrusion with face recognition

Intrusion alarms that know who it is: staff on your lists let through, anyone on a banned list named, strangers raised as usual.

Fewer false intrusion alarms from your own staff, and a name on the ones that matter.
Ready
Drone sightings on a CCTV camera

Drone sightings

Pilot: drones over no-fly zones, events and secure sites.

Pilot
Climbing walls and fences on a CCTV camera

Climbing walls and fences

Someone climbing a boundary wall, fence or gate, day or night.

Validating
Tailgating at controlled doors on a CCTV camera

Tailgating at controlled doors

A second person slipping through a badge-controlled door or turnstile behind the first.

Validating
Rooftop and terrace access on a CCTV camera

Rooftop and terrace access

Anyone on rooftops, terraces and water-tank areas, with the clip.

Ready
Animals inside the premises on a CCTV camera

Animals inside the premises

Dogs, cattle, monkeys or wildlife entering sites, farms and campuses.

Validating
Items thrown over the wall on a CCTV camera

Items thrown over the wall

Pilot: packages thrown over boundary walls, common at prisons and warehouses.

Pilot
Vehicles in pedestrian zones on a CCTV camera

Vehicles in pedestrian zones

Cars and two-wheelers inside walkways, plazas and campus pedestrian zones.

Ready
Guard post unattended on a CCTV camera

Guard post unattended

Security posts, gates and cabins left without a guard during the shift.

Ready
Loitering near the perimeter on a CCTV camera

Loitering near the perimeter

Someone hanging around gates, walls and parked vehicles longer than usual.

Ready
Unknown person in staff-only areas on a CCTV camera

Unknown person in staff-only areas

Anyone not on the staff list inside staff-only areas, by face.

Rolling out
Doors and gates left open on a CCTV camera

Doors and gates left open

Shutters, gates, fire doors and cold-room doors left open too long.

Validating
Site intrusion after hours on a CCTV camera

Site intrusion after hours

Anyone on the site, in stores or the yard after work stops.

Ready
Yard and depot intrusion on a CCTV camera

Yard and depot intrusion

Anyone in rail yards, depots and stabling lines.

Ready
Night intrusion in the godown and yard on a CCTV camera

Night intrusion in the godown and yard

Anyone in the godown, yard or loading area at night.

Ready
Night theft and boundary breaks on a CCTV camera

Night theft and boundary breaks

People climbing the boundary or in the farm at night: crop, pump and equipment theft.

Validating
7 use cases

Staff and workforce

Attendance, uniforms, grooming and staff on the floor.

Staff and customer interaction time on a CCTV camera

Staff and customer interaction time

How long staff spend with customers in each zone, and how many customers get help.

New
Student and library attendance on a CCTV camera

Student and library attendance

Attendance by face for classrooms, gates and libraries, with consent.

Validating
Uniform compliance on a CCTV camera

Uniform compliance

Checks staff are in the right uniform, every day, per store.

Rolling out
Grooming, caps and hairnets on a CCTV camera

Grooming, caps and hairnets

Caps, hairnets and grooming rules in kitchens, counters and food areas.

New
Classroom without an adult on a CCTV camera

Classroom without an adult

Alerts when a classroom or play area has children but no adult, beyond a set time.

Ready
Workers on site, headcount on a CCTV camera

Workers on site, headcount

Workers entering and leaving the site, and how many are inside each shift.

Ready
Labour attendance on a CCTV camera

Labour attendance

Farm and dairy workers' attendance from faces at the gate, with hours on site.

Rolling out
4 use cases

Platform and camera health

Camera health, recording, access and accuracy.

Recording failures and storage on a CCTV camera

Recording failures and storage

Recording gaps and storage on each DVR or NVR.

Needs a connection
Store logins, roles, per-store reports on a CCTV camera

Store logins, roles, per-store reports

Each store manager sees only their store; head office sees everything.

Ready
Count accuracy dashboard on a CCTV camera

Count accuracy dashboard

Sampled clips checked by people against the AI's counts, with the error rate per store.

New
ATM camera tampering on a CCTV camera

ATM camera tampering

ATM cameras covered, sprayed, turned or blacked out.

Validating
Questions

Jewellers and gold showrooms, answered.

What can a video management system do for jewellers and gold showrooms?

Iron VMS shows every camera live, records on your own server and watches each camera for what matters in jewellers and gold showrooms: Footfall and live occupancy; Counter or desk unattended; Strongroom and locker room after hours; Recce outside the showroom. In all, 58 use cases across 6 packs switch on for jewellers and gold showrooms.

Will it work with the CCTV cameras we already have?

Yes. Iron works with any IP camera or NVR that speaks RTSP or ONVIF. Existing NVRs keep recording while Iron adds live view, search, AI and alerts.

Does our video leave the premises?

No. Iron runs on a server you own, as a Windows, Linux or macOS service. AI can run on site too; cloud models are optional.

How do we get alerted?

Every alarm becomes an incident with its clip and goes to whoever is on shift on WhatsApp, SMS, email or a webhook, escalating if nobody acknowledges it.

How many of these are ready today?

22 of the 58 use cases for jewellers and gold showrooms are proven on real footage and ready now; the rest are validating, rolling out or in pilot, and each card on this page says which.

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